Pell Grant What You Need to Know

Homeless Citizens Essay - 2073 Words

Homeless citizens are often considered a burden, more over, society’s burden. The down-and-out seem, to the average citizen, to be habitually on drugs, or prone to violent behaviour. Should it not be our responsibility to help those who can not help themselves? That is just it, some of the impoverished are living under such appalling conditions that they can not pick themselves up onto their own strength. I have a few questions that I would like the average person to think about regarding the homeless: Why are they on the streets? What can they do about it? Is this society’s dilemma and should society lend a selfless helping hand to clean up the streets? These are just a few questions that I will attempt to give my opinion on and if one†¦show more content†¦In 2000, 39% of all people living in poverty had incomes of less than nbsp;nbsp;nbsp;nbsp;nbsp;half the poverty level. This statistic remains unchanged from the 1999 level. Forty nbsp;nbsp;nbsp;nbsp;nbsp;per cent of persons living in poverty are children; in fact, the 2000 poverty rate of nbsp;nbsp;nbsp;nbsp;nbsp;16.2% for children is significantly higher than the poverty rate for any other age nbsp;nbsp;nbsp;nbsp;nbsp;group. (NCH Fact Sheet) A significant amount of those people are living on the streets. Sometimes a mother will abandon her children in the streets due to the fact that she will either have to pay for her kids or alcohol, and she chooses the latter. The sad reality is that some people are forced to live without a home due violence or abuse in the home. There many reasons for being homeless, but most of them seem to have a correlation between violence and drug abuse. A good amount of the normal people with houses would say that the impoverished did something to get there and that they deserve to be destitute; that may be true to an extent, but what can a homeless person do to get off the streets? To get off the streets, a homeless person can do nothing at all on there own strength. nbsp;nbsp;nbsp;nbsp;nbsp;As mentioned before, the man with the cocaine addiction told me that he did not want to be on cocaine, but he is so deeply addicted that it would be impossible on his own strength to save himself.Show MoreRelatedHomelessness : The Problem Of Homelessness1379 Words   |  6 Pagesextend to the penniless - it also affects a standard citizen. It can be a result of natural disasters, family death, unemployment, domestic violence, divorce, family affairs, and mental disabilities (homeaid.org). The challenge for America is to reduce the number of those who continue to experience homelessness drastically by rehabilitating the homeless back to normal, ordinary lives. 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To determine what action should be taken regarding the public feeding of the homeless it is important to know what both sides of the issue are. Supporters of the public feeding ban believe that the mass feeding of homeless in pubic is problematic because of health and safety concerns. By creating rules for public feeding such as limiting how closeRead MoreEmpathy Is Defined As, â€Å"The Power Of Understanding And1533 Words   |  7 PagesShua varnnasri, in her article 6 Things I Want You to Know About Being Homeless in America, she writes, â€Å"I think there is a prevalent assumption in our society that homelessness is caused by an individual’s inability to make the right choices in their life† (Jayda Shuavarnnasri). Those assumptions are causing a daze between what is true and what people think about the homeless. While most homeless people do not choose to be homeless, outsiders often prejudge them as alcoholics, drug abusers, and lazyRead MoreNo Look As You Walk Your Routine Route1521 Words   |  7 Pageshalf a million people are homeless. One quarter of homeless people are children.† (â€Å"10 Facts About Homelessness† par. 4). With the growing community of homeless people one-fourth of that is to be composed of homeless children. A person under the age of eighteen years old who have an absence of proper housing vital for a standard person and teens who were abandoned or thrown out are c onsidered homeless children (â€Å"Homeless Facts† par. 13). The children who are considered homeless typically do not haveRead MoreThe Community Action Partnership Of San Luis Obispo County1431 Words   |  6 Pagesall of that area, there are only two active homeless shelters according to the San Luis Obispo Homeless Shelter Directory. The Maxine Lewis Memorial Homeless Shelter provides 50 beds year round, with anywhere between 25-35 additional overflow beds provided by one church every month. The Santa Maria Emergency Shelter Campus has 150 beds available for up to 90 days at a time. Our two homeless shelters can only house up to 235 occupants at a time (SLO Homeless...). At any given time, as I had mentionedRead MoreHomeless People Could Be a Great Resource1266 Words   |  5 PagesJanuary of 2012, most of the weekdays, my brother gave a homeless man some quarters or one dollar when we were going to work. This homeless man stood in an intersection and begged for charity from the public. However, my brother met him at a convenient store, and witnessed him buying some lotteries. Should this homeless man spend his begging money on gambling or on daily necessities such as foods and a place to sleep? Another example is a homeless man who bought three houses and had four wives with someRead MoreCase Study : Building A Policy Briefing1699 Words   |  7 PagesPEA Prof. Aaron Watches May 8, 2016 Submitted on April 11, 2016 University of Baltimore- Spring Quarter 2016 What can the Baltimore government/policy makers do about homeless in Baltimore? The purpose of this paper is to evaluate the policy and actions that can be taken to end the homelessness issue. Homeless is a serious multi-faceted issue that requires the involvement of many agencies, policymakers, governments and faith-organizations. Having no home is a miserable experience, causingRead MoreHow Can You Buy You? Essay1459 Words   |  6 Pageswere 564,708 homeless people at any given time in the United States and out of that number about 206,000 were people in families and about 358,000 are individuals. (National Alliance to Homelessness) Do you know how many of those homeless people live in Dallas, Texas?   According to Bradley Blackburn from WFAA, there are about â€Å"3,904 homeless people in Dallas†¦counties†.   When you think about it you realize that is not such a large number, but what if we were to tell you that the homeless populationRead MoreHomeless People : The Homeless1265 Words   |  6 PagesHomeless in Baltimore City is a serious i ssue that must be resolve. There are different types of homeless people: Chronic, transitional and episodic homeless people. However, there are several or multiples reasons for which people become homeless. It could be due to lack of financial incentives or economic reason, immigrants people (students or foreign), a choice of an individual or poverty, housing needs of the lack of low-income housing and other issues such as unemployment, underemployment, domestic

Antecedents of Service Innovation System †MyAssignmenthelp.com

Question: Discuss about the Antecedents of Service Innovation System. Answer: Introduction BDO is one of the biggest Australian companies who provide business and advisory services. It is analyzed that there are many services like corporate finance, wealth management and also financial planning that is taken into consideration by the company. The vision statement of the company is to be a leader so that good services can be offered by considering the attributes like communication, value, and requirement of the consumers. Also, the company serves to the government, media, financial services, and automotive industries. BDO was established in the year 1975 and presently company is based in Sydney, Australia. There are more than 72000 employees who are conducting the routine activities of the company. BDO offers services to the customers in more than 160 nations globally (BDO Australia, 2018). In this paper, the organizational structure of the company will be explained by offering effective services to the customers. The organization has a proper organizational structure that will help in conducting the activities of the company. Also, it is analyzed that there are many internal and external forces which are giving impact on the activities of the organization. The company provides accounting and business advisory services to many Australian companies and to the individuals. The company has a systematic organizational structure by which the company can easily manage and conduct the activities in a proper manner. The organizational structure of the company is hierarchical in which the directions are given from top-level management to low-level management. It is seen that in the top management there are CEO and managers who give responsibility to the subordinates so that activities can be conducted. The level of management is divided into many departments like accounting services, advisory services and secretarial services (Christensen, Dhaliwal, Boivie Graffin, 2015). The activities conducted by the company in the advisory sector are effective but it is seen that there are many internal and external forces which are given effect on the overall growth of the company. External factors which are giving impact are political, social, economic and technological factors. It is analyzed that in Australia there are many decisions related to politics which are given by the government. It has given impact on the auditing and accounting companies so that the changes can be made in the activities of the organization. With the change in the government rules and regulations, it is seen that regulations and taxes are also changed (Bleda Shackley, 2008). New legislation and procedure of the government have given effect on the activities of the accounting companies. The situation in Australia related to politics has stability and also it is seen that there are skilled and educated workers. It helps the company to increase the activities of the organization by focu sing on hiring the experienced employees. The economic condition of Australia is good and there are many resources which attract foreign investment from many different nations. The economic factors are related to the unemployment rate and also it is seen that economic conditions give impact on the activities of the company. There are many opportunities available for the company to conduct the activities in a proper manner. It is analyzed that in Australian market the service sector is the biggest contributor so it can be easy for them to conduct the activities and can achieve the overall profitability. It is important for the company to emphasize on the customized planning so that the activities can be managed in a proper manner (Prajogo McDermott, 2014). It can be beneficial for both the customers and for the organization. Social factor also plays a great role to conduct the activities in a smooth way. In the recent scenario, the individuals are becoming aware of the services related to auditing and accounting. The individ uals are contacting the companies like BDO for taking advice related to tax. It is also seen that demand for the BDO has enhanced in the Australian society. Technology also plays a great role in the services related to advisory and accounting. It is seen that for the company, it is essential to ensure that latest technology are taken into consideration so that activities can be conducted smoothly. There are various internal factors which give impact on the growth of the organization. The internal factor of the organization takes into consideration strength and weaknesses. The strength of the company is that there are various services offered to the customers as a top financial consultancy. The company has also recruited the candidates who give advice to the people related to tax and businesses (Porter Kramer, 2019). By focusing on the Australian market it is seen that the company has an opportunity to enhance the overall activities of the company. Weaknesses that are possessed by the company impact on the brand image of the company. The weaknesses of the company are related to weak information technology that effect at the time of managing the information of the people. It is difficult for them to consider and manage technology and accounting software in a proper manner. The company is working to be one of the best advisory firms in the Australian market. Also, it is difficul t just because of the high fees and expertise. The company also has a less visibility of the brand in the Australian market if a comparison is made with the competitors (Rosemann vom Brocke, 2015). By achieving benefits and opportunities, the company has to face many risks at the time of conducting business in Australia. It is seen that one of the biggest risks is related to the overall fluctuation in the economic system. It is also giving impact on the decisions related to investment and transaction of the company. Next risk is also related to the cybersecurity as there are problems of cyber-attacks that is enhancing in the market (Lam, 2014). The company has the information of the customers and also the bank details. It is seen that with the increase in the number of hackers the chance of theft also enhances. Also, the organization is facing the operational risk which impacts the effectiveness of the organization. To reduce the risks and also to enhance the performance of the organization, the company should take into consideration important decisions so that the activities can be conducted. The human resource also plays an important to complete the activities of the company in an effective manner. It is important for the company to execute the employee engagement strategy so that motivation level can be enhanced by the employees towards the activities that are assigned (Armstrong Taylor, 2014). It should also consider middle and low-level employees in the process of decision making so that they can be motivated and conduct the activities with efficiency. This is the best way in which the company can easily enhance the performance of the employees. The company should also emphasize on the training program for its IT department so that they can increase its activities and technology. It will help to increase the knowledge of the employees and direct impact on the activities that are conducted in the organization (Marchington, Wilkinson, Donnelly Kynighou, 2016). It is seen that by taking into consideration above practices the organization can easily enhance the performance and growth. If functions are maintained than it can be easy to attain business strategy in an effective manner (Erasmus, Strydom, Rudansky-Kloppers, 2016). The overall functions of the company are marketing, finance and human resource activities. Human resource plays an important role at the time of conducting the activities of the organization (Bratton Gold, 2017). The roles are assigned to the employees of all levels. The contact is made with the clients so that needs and wants can be analyzed. They offer the customers by offering services in a proper manner. Marketing is also one of the important functions of marketing. There is a lack of brand presence in the market so marketing can help the company in attaining the overall strategy in a proper manner. The company can also promote the services through proper marketing. The company can also understand the requirements of the customers by considering the marketing strategies. Finance function can help the company in offering funds so that objectives can be achieved by focusing on proper strategies. In this way, it is seen that all the functions can enhance the performance of the company. It can also be simple for the company to conduct the activities in a right direction (Wheelen, Hunger, Hoffman Bamford, 2017). Conclusion By analyzing the above essay, it can be concluded that the company is one of the largest companies in the Australian advisory industry. By considering systematic organizational structure the company is conducting the activities in a smooth manner. There are also many external and internal factors that are considered so that growth can be achieved by the company. The company is also facing risk related to cyber security that affects the practices of the business. So the company should focus on offering effective services so that goals and objectives can be accomplished. References Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. BDO Australia. (2018). BDO Australia | Audit | Tax | Advisory - BDO Australia. Retrieved from https://www.bdo.com.au/en-au/home. Bleda, M., Shackley, S. (2008). The dynamics of belief in climate change and its risks in business organisations.Ecological Economics,66(2-3), 517-532. Bratton, J., Gold, J. (2017).Human resource management: theory and practice. Palgrave. Christensen, D. M., Dhaliwal, D. S., Boivie, S., Graffin, S. D. (2015). Top management conservatism and corporate risk strategies: Evidence from managers' personal political orientation and corporate tax avoidance.Strategic Management Journal,36(12), 1918-1938. Erasmus, B., Strydom, J. W., Rudansky-Kloppers, S. (Eds.). (2016).Introduction to business management. Southern Africa: Oxford University Press. Lam, J. (2014).Enterprise risk management: from incentives to controls. USA: John Wiley Sons. Marchington, M., Wilkinson, A., Donnelly, R., Kynighou, A. (2016).Human resource management at work. Kogan Page Publishers. Porter, M. E., Kramer, M. R. (2019). Creating shared value. InManaging Sustainable Business(pp. 327-350). Springer, Dordrecht. Prajogo, D., McDermott, C. M. (2014). Antecedents of service innovation in SMEs: Comparing the effects of external and internal factors.Journal of Small Business Management,52(3), 521-540. Rosemann, M., vom Brocke, J. (2015). The six core elements of business process management. InHandbook on business process management 1(pp. 105-122). Springer Berlin Heidelberg. Wheelen, T. L., Hunger, J. D., Hoffman, A. N., Bamford, C. E. (2017).Strategic management and business policy. UK: Pearson.

Term Limits Essays - James Madison, United States Constitution

Term Limits Whether or not Congress should have term limits has been a long debated question that is proposed as an amendment to the qualifications clause of the Constitution. There are excellent arguments on either side of the issue; unconstitutionality versus limiting power and diversity versus seniority are just a few. First are the arguments that term limits are democratic. The advocates of this point of view believe that creating term limits would not only add diversity to Congress, but also provide Congress members that are more accountable and not as isolated from their constituents. On the other hand, the arguments against term limits are equally notable. Those opposed to term limits believe that ?[they] are antidemocratic, restricting people's electoral choices,? and that they would not make the Congress members more accountable, but, instead, ?shift the focus of members of Congress even more in the direction of local and immediate concerns.? There are good and bad points to both sides of the argument. For instance, opposers of the term limits say it's unconstitutional, but we do have term limits on the presidency. Also, advocates want to Congress members from staying in a long time. However, most don't stay in over twelve years anyway and if the current members in seniority all leave who will be able to lead with enough wisdom and discernment? Either way you go someone's not going to be happy. If only we could be unhappy and right, though. Current Events

Abraham Lincoln and Equal Rights essays

Abraham Lincoln and Equal Rights essays With America struggling in a state of Civil War, the nation's very core was being shaken. Abraham Lincoln, who was president during this period, realized this, and delivered one of his most historically renowned speeches, "The Gettysburg Address". This speech addresses many concerns for the nation as a whole. Through "The Gettysburg Address", Lincoln clearly states his views on what the country once was, how it was during the time he was in, and what his hopes and dreams for the future were. When the United States was founded, it was founded on a very famous principle, that all men are created equal. Lincoln realized this and stated that this nation was dedicated to the proposition that all men were created equal. Our nation founded itself on this simple thought because its people were tired of the tyranny and oppression caused by rule under Great Britain. The early Americans wanted many things, from their own laws to religious freedoms, but most of all they wanted to be considered equals in the eyes of man. These are only a few of the reasons the Revolutionary War was fought with Great Britain. After the war was over the American people knew what it felt like to finally be free. While they still remained free, Americans began to treat other races and cultures as the British had treated them. The irony found here in American history is that the country gained their freedom and equality from Britain, and was now fighting the same war against them. They let the same issues divide the country into two separate nations with a bitter hatred for one another. Perhaps the greatest irony is the fact that the southern states now wanted to be free, and separate from the northern states. Now the nation was found in a brutal state of war, which would eventually determine the course of American history (Neely,56). Abraham Lincoln, striving only for the peoples equal rights, described best what impact ...

Good manufacturing practice guidelines Essays

Good manufacturing practice guidelines Essays Good manufacturing practice guidelines Essay Good manufacturing practice guidelines Essay ( two ) Attachment to assorted criterions -Good Manufacturing Practice ( GMP ) , e.g. the 5P’s ( Premise, Primary stuffs, Personnel/People, Procedure, and Process, define and record ) -Standard runing processs ( SOP ) : -Regulatory facets ( three ) Quality control ( QC ) and quality confidence ( QA ) of tablets ( four ) Problems occurred during industry of tablets, and solutions ( if any ) ( V ) Other treatments ( e.g. certification, audit, R A ; D, if applicable ) In Malaysia, one of the requirement for using a fabrication licence and merchandise enrollment is the conformity to the Good Manufacturing Practice1. The makers of the registered pharmaceutical/traditional merchandises should adhere to the guideline stated in Good Manufacturing Practice ( GMP ) to guarantee that the merchandise manufactured is safe, efficacious and up-to stated quality. The Good Manufacturing Practice ( GMP ) reviews of makers of registered merchandises are done by Centre for Compliance and Licensing ( CCL ) to guarantee makers conformity towards the current GMP demands. However, WHO has formulated GMP as a general guideline with rules for states to adhere with2. Some regional demands, such as Pharmaceutical Inspection Convention ( PIC ) , Association of South-East Asia Nations ( ASEAN ) - GMP and European Economic Community ( EEC ) are applied. The first component to be discussed in GMP is Personnel. The pilot works has equal figure of forces with the necessary makings and practical experience3. Organisation chart with specific responsibilities recorded in written occupation descriptions have to be provided, although in this instance seems to be non available. In footings of preparation wise, preparation is provided to the forces whose responsibilities require them to be in the production country or the research labs. If in any instance, such as untrained forces or visitants should be given briefing about personal hygiene and set in protective vesture in progress before come ining the production room. Other than that, they should be closely supervised every bit good. Protective garments appropriate to the operations are worn by every individual come ining the fabrication country. Prohibition on feeding, imbibing, masticating or smoke is purely adhered. In specific, direct contact should be avoided between the operator s cus todies and the open merchandise every bit good as with any portion of the equipment that comes into contact with the merchandises. Hence, gloves must be worn at all times. The 2nd component included is the Premises and Equipment. Generally speech production, premises and equipment must be located, designed, constructed, adapted and maintained to accommodate the operations to be carried out3. Attempts to understate the hazard of mistakes and license effectual cleansing and care in order to cut down cross-contamination, accretion of dust or soil must be shown through the layout and design of the production works. Repair and care operations should non endanger the quality of merchandises and must be disinfected harmonizing to detailed written processs. The premiss is organised to let the production countries connected in a logical order matching to the sequence of the operations. The interior surfaces, such as walls, floors and ceilings are smooth and free from clefts. The floor trim is curved, to let easy and effectual cleansing. The production country is good ventilated, with air control installations such as HEPA filters to avoid dusting and cut down e ntrance of dust from external infinites. The deliberation of get downing stuffs is carried out in a separate deliberation room designed for that usage, as stated in the GMP guideline. Excess stairss are taken to avoid cross-contamination in state of affairs where dust is generated, such as in production of tablets, by holding separated closed suites. The packaging of medicative merchandises, in this instance, the tablets, are specifically designed and laid out to avoid confusions. In-process controls are carried out in the production country every bit long as they do non transport any hazard for the production. The pulverizations are observed during granulation procedure. In this pilot works, the storage country is in sufficient capacity to let storage of assorted classs of stuffs and merchandises in orderly mode. Receiving bay ( same country as material room ) protect stuffs from the conditions. It is besides equipped with vacuity cleaning public-service corporation to let containe rs of incoming stuffs to be cleaned before storage. It is of import to take note that within the pilot works no washroom is available. As stated in the Pharmaceutical Inspection Co-operation Scheme ( PIC/S ) GMP Guide, point 3.31 – lavatories should non straight communicate with production or storage countries, hence, this pilot works complied with the guideline prescribed. Manufacturing equipment should be designed in a manner that eases the cleansing procedure. It should be cleaned harmonizing to detailed and written processs. The installing of equipment should prioritise to cut down the hazard of mistake or of taint. This is the ground most equipment is located following to each other, in a closed country, and contained in the equipment during the transportation. Equipment should be calibrated and checked at defined intervals by appropriate methods. Adequate records of such trials are recorded besides. The 3rd component is the Documentation. There is a figure of needed GMP certification, for illustration Site Master File, Specifications that describe the demands with which the merchandises or stuffs used or obtained have to conform, Manufacturing Formulae, Processing, Packaging and Testing Instructions, Procedures, Protocols and etc3. In the site, Standard Operating Procedures ( SOPs ) are provided in each processing room, depicting the operating stairss for equipment. Specifications for get downing, packaging, intermediate and bulk merchandises are available for critical stairss. In elaborate, the specifications should include the designated name, Paracetamol in this instance, mention to any pharmacopoeial monograph, approved providers of the stuff, waies for trying and proving, qualitative and quantitative demands with credence bounds, storage conditions and safeguards and in conclusion, the maximal period of storage before re-examination. The Forth facet in this treatment is Production. Defined processs for production operations must be followed as following with the GMP is necessary to obtain merchandises of needed quality. Other than managing stuffs in right mode, different merchandises must non be carried out at the same time in the same room3. Coevals of dust must be prevented, in this instance, for illustration, by holding dusting bags in the fluidized bed drier. In order to forestall cross-contamination in term of production, appropriate proficient or organizational steps are taken. Air-locks are installed and closed system of production is used. Lone stuffs that are validated with recorded consequences are used. The 5th component is the Quality Control. Quality control comprises trying, specifications and testing of the merchandises. It is of import to stress that Quality Control is independent from Production. Quality Control besides requires the necessary and relevant trials are being carried out3. Several testing is conducted in conformity to USP specifications, such as weight fluctuation, hardness, crumbliness, disintegration and etc. Other than the trials mentioned, the proper certification and release processs which maps to account that the trials are being carried out, quality control besides comprise of all determinations which may impact the quality of the merchandise. However, it is of import for to take note that for a complete finished merchandise appraisal, all the relevant factors have to be taken into history, such as production conditions, consequences of in-process testing, a reappraisal of fabricating certification, conformity with Finished Product Specification and scrutin y of the concluding finished battalion. All relevant certification should be made available to the Quality Control for measuring the quality of the merchandise. A batch record has to be kept at least a twelvemonth after the termination day of the month of the batch. The method of trying should adhere to O.K. written processs such as equipment to be used and the sum of sample to be taken, type and status of sample container and storage conditions. Mention samples from each batch should be retained until one twelvemonth after the termination day of the month and the sample size should be sufficient to let at least a full re-examination. The cogency of proving methods should be confirmed and harmonizing to approved methods. Consistency of consequences should be checked. The readying of research lab reagents, glasswork, solutions, mention criterions and civilization media should be harmonizing to written processs. Marketed merchandise should be monitored for its stableness. National Pharmaceutical Control Bureau, Ministry of Health Malaysia. Good Fabrication Practice/Good Distribution [ Online ] . 2013 May 14 [ cited 2015 Feb 5 ] ; Available from:Uniform resource locator:hypertext transfer protocol: //portal.bpfk.gov.my/index.cfm? A ; menuid=146 A ; parentid=113 Jaya Bir Karmacharya. Good Fabrication Practices ( GMP ) for Medicinal Products [ Online ] 2012 May 23 [ cited 2015 Feb 5 ] ; Available from:Uniform resource locator:hypertext transfer protocol: //cdn.intechopen.com/pdfs-wm/37170.pdf Pharmaceutical Inspection Convention Pharmaceutical Inspection Co-Operation Scheme. Guide To Good Manufacturing Practice For Medicinal Products Part I [ On-line ] . 2014 Mar 1 [ cited 2015 Feb 5 ] ; Available from:Uniform resource locator:hypertext transfer protocol: //www.picscheme.org/publication.php? download A ; file=cGUtMDA5LTExLWdtcC1ndWlkZS1wYXJ0LWktYmFzaWMtcmVxdWlyZW1lbnRzLWZvci1tZWRpY2luYWwtcHJvZHVjdHMtY29weTEucGRm

The influence of Corporate Social Responsibility (CSR) on Taiwanese Dissertation

The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo - Dissertation Example They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond companies for more than a century, reached their second highest level of sales ever to $6.5 billion in 2011. In the 1990s an issue of â€Å"conflict diamonds† or â€Å"blood diamonds† was heatedly debated across the globe. The diamond industry encountered the crisis from their diamond sourced countries. In several politically unstable African countries, such as Angola, Sierra Leone, Liberia, the Democratic Republic of the Congo, the diamond mines were under control of the military as a means to finance their military power. With the media‘s widespread coverage and t he movie â€Å"Blood Diamond†, the transactions between diamond buyers and the military, although not all from such illegal channels, were regarded as intensifying violent tribal conflict. Consequently, the reputation of the diamond industry was blackened (The Kimberly Process, 2013; Pauwelyn, 2003; Worldbank.org, 2013). In response to this situation, the Kimberley Process was organized in 2002. Under the auspices of the United Nations, The Kimberley Process Certification Scheme (KPCS) conducted a list of rules that every diamond trading country should obey: certification of rough diamonds is now required before being exported (Pauwelyn, 2003; Schefer, 2005). This is to "guarantee that their trade does not finance rebel activities" (The Kimberly Process, 2013). To establish a positive prestige from the infamous â€Å"blood diamond† image, and to ensure that De Beers’ â€Å"corporate activities contribute significantly to the development and prosperity of the co untries and communities in which they operate† (De Beers Group, 2013), their CSR principles has developed across five sustainability factors – Economics, Ethics, Employees, Communities and Environment, as all well as obeying the KPCS trading system (ibid). The case of De Beers will be explored, because it is a company which has executed its CSR policy since 2006, which provides luxury industry marketers a possible framework for strategic thinking and the effective use of CSR activities. There has been an upward research trend on how a company’s corporate social responsibility policy benefits consumer communication for several decades (Maignan, 2001). Meanwhile, this academic stream has invigorated the potential marketing development of corporate responsibility initiatives, such as the issue of corporate sustainability, environmentalism and corporate citizenship, among the real business world (Menon & Menon, 1997; Drumwright, 1994; Wigley, 2008; Lee, 2009;). Howev er, most of previous research discussed on CSR is more in the context of sustainability management or shareholder theory, rather than consumer aspects of understanding of this notion. Reinforcing this, Sen and